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100% ORGANIC COTTON

'97 Loose Fit Jeans - Organic Cotton

'97 Loose Fit Jeans - Organic Cotton

Regular price £79
Regular price Sale price £79
Sale Sold out
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With our laid back '97 Jeans, you can keep it loose, keep it real...

Not everything needs to be tight, tailored, or trying too hard (like planning a night out before mobiles). Sometimes the best fit is the one that goes with the flow, gives you room to move, on yer own terms... that's the '97 Jeans - loose, laid back, and ready for whatever the day brings.

Cut from 100% organic cotton and woven into 14.5oz denim in Portugal (where its also constructed with care), these jeans bring a wide smile with their wide leg, easy fit style. A lived-in feel straight out of the 90s, with each pair having its own unique fade, no two are the same. So your story will be the only one your denim knows (and shows).

Throw on a tee (looks cool with our Dance Floor tee) and hoodie for coast-side chill, or layer with our Harper or Hudson shirts and Henri, our chore jacket to sharpen things up. However you wear them, you'll look good, feel great, and stay firmly on the right side of sustainability - every pair plants a tree, because looking back doesn't mean moving backwards.

  • 100% organic cotton denim.
  • Mid-weight 14.5oz material.
  • Ideal jeans for all year round.
  • Loose fit. Wide leg unisex jeans.
  • Each pair is unique in their faded wash.
  • Each pair of jeans sold plants a tree.
  • Machine washable at 30. Hang dry.

Get yer sustainable on with our laid back '97 wide leg loose fit jeans.

Colour: Faded Mid Blue
Size
  • Free Tracked Delivery on all UK orders
  • Free Returns (for 30 days)
  • Safe & Secure Payment

Care guide

  • Close all zips & fasten all buttons & clasps before washing.
  • Wash inside out at 30 degrees with similar colours.
  • Hang dry.
  • Iron only on the reverse side & never over prints.

Peace of mind

  • Our apparel is only made from natural & recycled materials.
  • We search to curate only the best sustainable apparel.
  • Every item you buy plants 1 tree (visit our Ecologi forest).
  • This helps aid the reforestation of our planet.
  • Every UK order enjoys FREE tracked carbon-offset delivery.
  • All orders are delivered in strong plastic-free paper mailers.
  • Mailers can be reused, (household) recycled, or composted.
  • Our apparel is designed to last you for many years, but eventually, when it becomes worn-out, and can no longer be repaired, please DON'T throw it away. Contact us - to return it for either recycling (if possible - this is indicated on each product's page) or upcycling (to be sold as upcycled seconds or upcycled new products) if recycling isn't possible. With your help, it will never end up in landfill.

Worn-out yer apparel?

This garment can be UPCYCLED by us into new apparel at the end of its life.

Please contact us to begin this process.

Delivery

  • All UK orders enjoy FREE tracked delivery.
  • All delivery is carbon-offset.
  • Please allow up to 5 working days for delivery.
  • Busy times & holidays may delay deliveries.
  • All parcels are sent via Royal Mail.
  • Items printed on demand can take up to 10 working days for delivery.

Returns & Refunds

  • You have 30 days from receiving your apparel to return it.
  • You must request a return from us before we will accept any return.
  • We cover the postage of your return by emailing you a label.
  • Contact us to begin the returns process.
  • Your returns must meet certain conditions to be eligible.
  • Any returned items must be in a saleable condition.
  • They must be unworn and unused.
  • They must have any tags still attached (where applicable).
  • Please use the original packaging to return the items to us.
  • You will be asked to provide proof of purchase.
  • Please read our full refund policy for further details.
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100% organic cotton jeans... finally!

As some of you may know (especially if you've visited our about page) I've been searching for years for some proper sustainable organic cotton jeans - and finally, I found them!

Each pair is made in Portugal, and finished by hand right here in the UK.

100% organic cotton and so flipping comfortable. Seriously, I've pretty much lived in mine since I got a pair to test out. They've seen me through everyday life, nights out, relaxed days (and all night raves - ha!). A properly good, proper pair of jeans - that I'm so happy and proud to finally be able to bring to you. The search is over! Check 'em out for yerself!

Proper button fly

Recycled metal buttons give a classic secure fly closure.

Layers of fabric edges are bias-bound near fly to prevent fraying.

Loose fit. Wide Leg.

Our organic cotton jeans are a smooth loose fit throughout the thighs and legs providing you a relaxed fit to keep you moving.

Organic cotton labels

Hand-stitched on each pair with organic cotton thread.

Our Organic Cotton...

- needs 25x less water than regular cotton.

- grows naturally without chemicals or pesticides.

Learn More

Let's plant trees.

Each order plants trees.

Aid reforestation.

Our Ecologi forest

Free delivery

Free delivery & returns.

All UK orders.

Tracked & carbon-offset.

Our delivery policy

Paper mailers

Strong splash-proof mailers.

Help end plastic waste.

Reuse, recycle, or compost.

Never for landfill

We recycle or upcycle all worn-out GYSO apparel to help end clothing waste.

Contact us to begin
Carbon-neutral shipping on all orders
We fund innovations in...
Direct Air Capture
Bio Oil
Mineralization